Last Updated: October 3, 2026

At Aruba Beach Rentals (“we,” “our,” or “us”), we respect your privacy and are committed to protecting the personal information you provide when using our website and rental services.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have regarding your information.

1. Information We Collect

When you visit our website, make a reservation, contact us, or use our services, we may collect the following information:

Personal Information

Depending on how you use our website, we may collect:

• Full name
• Email address
• Phone number
• Billing and/or payment information
• Rental or reservation details
• Delivery or pickup information, where applicable
• Information you provide when contacting us
• Any other information you voluntarily submit through forms on our website

Automatically Collected Information

When you visit our website, certain technical information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited
• Date and time of your visit
• Referring website
• General website usage information

This information helps us maintain, secure, and improve our website.

2. How We Use Your Information

We may use the information we collect to:

• Process and manage beach equipment rental reservations
• Confirm and communicate details about your booking
• Process payments and transactions
• Provide customer support
• Arrange rental delivery, pickup, or other services where applicable
• Respond to inquiries and requests
• Send important information regarding your reservation
• Improve our website, products, and services
• Prevent fraud, abuse, or unauthorized activity
• Maintain website security
• Comply with applicable legal and regulatory requirements

We will not use your personal information for purposes unrelated to our services without a lawful basis or, where required, your consent.

3. Payments

Payments made through our website may be processed by third-party payment providers.

We generally do not store complete credit card or debit card information on our own servers. Payment information may be collected and processed directly by the applicable payment provider in accordance with its own privacy policy and security practices.

You should review the privacy policy of the payment provider used for your transaction for additional information about how your payment information is handled.

4. Cookies

Our website may use cookies and similar technologies to provide functionality and improve your browsing experience.

Cookies may be used to:

• Keep your shopping cart or rental selections active
• Remember certain preferences
• Understand how visitors use our website
• Improve website performance
• Maintain website security
• Support analytics and other website functionality

You can configure your browser to refuse or delete cookies. However, disabling certain cookies may affect the functionality of parts of the website, including booking or checkout features.

5. Third-Party Services

We may use third-party service providers to operate and improve our website and services. These may include providers for:

• Payment processing
• Website hosting
• Analytics
• Email or communication services
• Booking and rental management
• Security and fraud prevention

These providers may process information on our behalf or according to their own privacy policies.

We encourage you to review the privacy policies of any third-party services you use through our website.

6. How We Protect Your Information

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website or internet transmission can be guaranteed to be completely secure. Therefore, while we take reasonable precautions to protect your information, we cannot guarantee absolute security.

7. Sharing of Information

We do not sell or rent your personal information.

We may share information with trusted service providers when necessary to operate our website, process transactions, fulfill rental reservations, provide customer support, or perform other services on our behalf.

We may also disclose information when reasonably necessary to:

• Comply with applicable laws or legal processes
• Respond to lawful requests from authorities
• Protect our rights, property, or safety
• Investigate fraud or unauthorized activity
• Enforce our terms and policies

8. Data Retention

We retain personal information only for as long as reasonably necessary to provide our services, maintain business and transaction records, resolve disputes, comply with legal obligations, and enforce our agreements.

The retention period may vary depending on the type of information and the purpose for which it was collected.

9. Your Privacy Choices

Depending on applicable law, you may have rights regarding your personal information, which may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of certain personal information
• Withdraw consent where processing is based on consent
• Request information about how your personal information is used

To make a privacy-related request, please contact us using the contact information provided below.

We may need to verify your identity before completing certain requests.

10. Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps to remove the information.

11. Links to Other Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of third-party websites. We recommend reviewing the privacy policy of any external website you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, website, legal requirements, or privacy practices.

When we make changes, we will update the “Last Updated” date at the top of this page. Your continued use of the website after an updated Privacy Policy is posted means that you acknowledge the updated policy.

13. Contact Us

If you have questions about this Privacy Policy, your personal information, or our privacy practices, please contact us through the contact information provided on our website.